The North Face linked up with Tomorrowland Winter as official sponsor, bringing a unique mix of music and exploration together for the second edition of the famous electronic music festival in the mountains. As part of the partnership, The North Face would bring unique activations and experiences to inspire and reward the most adventurous festival goers, including creating two exclusive jackets and accessories.
New for this season, The North Face has worked with Tomorrowland to create limited versions of some of the most sought-after mountain pieces. Designed to spark exploration at Tomorrowland Winter, the exclusive partnership includes a festival-only drop of a unique The North Face DRT jacket emblazoned with Tomorrowland branding.
Only attainable by exploring the mountains in Alpe d’Huez and collecting digital expedition patches during the festival, the exclusive jackets were the ultimate prize of the #UnlockTheDrop activation. Once people have collected all of their patches and are eligible, they will be entered into the draw to get their hands on the exclusive jackets.
“CHERISH MAGNIFICENT MOUNTAIN MOMENTS TOGETHER”
For explorers unable to attend Tomorrrowland Winter, the exclusive partnership extends beyond the festival. Tomorrowland branding is emblazoned on just 50 The North Face Saikuru jackets, creating a limited piece that’s at home on the mountains as it is on the street and exclusively available for purchase on store.tomorrowland.com. The North Face cuffed beanie and EtipTM gloves complete the set for a full mountain look.