COME TOGETHER AND FEEL THE LOVE.
For the first time in history adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland team up to celebrate that the People of Tomorrow from all over the world, no matter what age, gender, race, political or religious background can come together again to dance, sport or support their favorite team.
One common goal: Spread a positive message of love, equality and diversity, but above all happiness, excitement and inspiration to the world.
With designs powered by Tomorrowland’s famous fireworks, an explosion of color, the high summer LOVE collection of apparel & accessories mesmerizes its audience with a young, innovative, vibrant vibe and keen eye for detail. The collection is designed to capture the hearts and minds of the People of Tomorrow from all corners of the world.
When one of the best teams in the world, with players winning championships in all of Europe’s strongest competitions, collaborates with one of the world’s most popular music festivals, the magical message of LOVE is blending the lines between football and festivals.
The exclusive LOVE collection is available for purchase on both adidas, RBFA and Tomorrowland channels from July 13th 2022.